Whether you have been selling your candies for years or have just started a business, you want to establish yourself as a strong contender in your industry. One way to do this is to establish strong branding for your tasty treats. Branding your candy boxes is a fantastic way to start the process.
1. Go Beyond the Box
Branded boxes customized for your business are a fantastic step, but you should also consider the presentation of the product inside. Candy boxes can be wrapped inside tissue paper, or perhaps you want to customize some stickers to seal the box. Think about the first impression your customer will have when opening the box for the very first time.
2. Create a Professional Logo
Candy boxes can be branded with your shop's logo and name. Make it a unique one that people will recognize immediately after they look at the box. The better the placement on the box, the more referrals you may get from people who see the lovely chocolates on display. Remember to use the same logo and design you use on the box when you complete other types of correspondence.
3. Choose a Color Scheme
In addition to a logo, you also need colors that a client will recognize alongside your brand. Your colors should go with the theme you have selected for your chocolates. Are you trying to go for something sweet and cheerful, like pastels? Or are you trying to branch out for the holidays, offering colors that will make your chocolates a fantastic gift? Make your color scheme synonymous with your delicious chocolates, building brand recognition.
4. Encourage Buyers to Share on Social Media
Many people who sell products online include tags or printing on their boxes to encourage buyers to post on the web. For example, you might use a hashtag on your box and encourage the buyer to post a picture or video of them unwrapping the chocolates. Some companies even include an incentive, like a free product or a discount on the next purchase. This type of social engagement can bring new life to your business.
Now that you understand the impact that branded candy boxes can have on your business, it's time to get started. Bringing new ideas to the table can refresh your entire business. Consult with a packaging company to see the difference new boxes can make -- companies like Northwest Paper Box Mfrs Inc can offer more information.